This Month, I’d like to give you six ways to help you meet your business goals and help you grow your business faster.
We’re already at closing the first 6 months of business for this year, so how are you doing so far in meeting your revenue/profit goals for 2017? If you’re not where you’d like to be at this point, here’s some tips that may help.
Focus #1:
Get very clear on knowing what your “ideal customer” looks like. A lot of businesses waste a ton of money on advertising because they haven’t spent enough time choosing the right market for their product and services. Get clear about who your best customers are. Once you do this, you’ll cut your waste to close to zero and start getting maximum results from all your marketing.
Focus #2
- Fine tune your Unique Selling Proposition (USP). That means being very clear about your “Unique Selling Proposition” or what makes you truly different vs. your competitors. If you are still competing with other businesses on price, then your USP needs work. Create a USP that makes your business the clear and only choice for your customers.
Focus #3
- Sell packages. When you take a bunch of things you are already selling and create a package with a compelling price, you can often make a lot more money.
Focus #4
- Offer more ‘done for you’ products. People want more “done for you” offers. They are increasingly more appealing and they are willing to pay just to get it done. What ‘done for you’ package(s) can you offer your customers?
Focus #5
- “Marketing isn’t Everything…It’s the ONLY Thing.” Get better at marketing, particularly E-Mail Marketing. Competition for attention in your email in-box is at an all-time high. Too many business owners are sloppy and don’t give enough care to creating good, relevant, compelling messages—consistently. Learn the fundamentals of crafting a compelling message and resist the temptation to just whip something up and get it out. Poor email messages will alienate your customers—sometimes permanently. While a consistent compelling message will get them opening, clicking, and buying.
Focus #6
- Round up your lost customers. You might be surprised how many of your customers have “gone missing”. They will be happy you remember them and many will be eager to come back. This is an immediate solution to bring an instant flow of cash into your business.
Doing one of these things will increase your income. Doing all of them could make a tremendous impact. Pick one or two to start and once you’ve implemented those, move on to another one (or two) on the list.
Need help to get this Done? Call or Email: Info@gonzomarketing.ca or call (new phone number) 1-250-932-4897
George Gonzo – The “Top Gun” in Magnetic Marketing!