Here’s something the most profitable business owners know about getting people to give you more money and more bankable results.

When most business owners want to increase their business, they advertise and unfortunately, they look like everyone else in their category…(look at car dealers, real estate brokers and lawyers etc.

But once you start creating ads for your business, and once you are able to really see the power of marketing that can bring new customers to your door or website or make the phone ring. You want qualified customers who will choose to buy from you over and over, instead of shopping the competition.

There is a skill that can bring your marketing (and your bank account) to a whole new level.

It’s a skill most business owners will never take the time to really dig in and learn, let alone master. Some business owners will hire someone to do this for them…but foolishly will hire the lowest cost provider because they don’t fully understand the skill or how big a return they have the potential to receive. It’s called the “ROI” or “Return on Investment.”

It’s a skill you’ll want to integrate into your business…and even if you don’t want to invest the time to fully master it, you’ll want to get a deep understanding of so you’ll have a better handle of what will work when hiring someone else to do it.

That skill? Copywriting…(Keep reading…this is worth a lot of money to you.)

Copywriting, very simply is the ability to put words on paper that get people to spend their money with you over and over, and tell their friends, family or business associates to do business with you.

Good copywriting creates tremendous leverage, because once you get the right words on paper…in the right order (and this is key), all you have to do is use the right media to deliver that message to the right person. And this includes what you want everyone on staff to say, when they’re speaking with a regular or prospective new customers…whether it’s in person or on the phone.

If you get this right, you can use it almost forever.

And its what top business owners understand to be the #1 skill they should master if they want to dramatically increase their income.

So how do you get better at copywriting?

1)      Learn from someone who knows what they are doing. First of all, you don’t need to be a good writer or an English major or have any formal qualifications to learn, but you do need someone who knows what they are doing to teach you how.

2)      Start building a swipe file. A swipe file is a file of good copy proven to work. This can be printed files, electronic files or both. It should be full of copy that makes you want to take action. The type that gets the point across and makes customers want to buy from you. We call this “modelling.”

You can model for headlines, bullet points, offers, guarantees, and other elements to create and write copy that produces a significant increase in bankable results.

3)      Study good copywriting. Read your junk mail. When you receive a piece of mail that doesn’t get you excited, ask yourself why not. What would make it better? Read everything from companies that are known for good copy. If you read an ad or marketing material that makes you want to take action, study it and figure out why it’s so compelling to you…and use that as another model.

4)      Practice. You don’t always have to tackle writing a big ad or brochure, so start small. Write fifty headlines for your next offer or promotion. Practice writing headlines and bullets for your product or service.

5)      Have your copywriting critiqued.  Now to really make it worth your while, you’ll want to pay a good copywriter to critique your work. Why? Because they know what they are doing and can give you guidance that will not only make your writing better, it can help shave years off your study.

No one can guarantee results when it comes to copywriting. And I can’t tell you how long it will take you to master it. But I can tell you that if you follow these steps, you’ll have a much better understanding of what works and what doesn’t. You’ll become a much more successful communicator than you are today and better writing will enable you to take more money to the bank.

George Gonzo

P.S. If you run any “ad” for your business that doesn’t include a “Call to Action”…you’re wasting both your time and money.

info@gonzomarketing.ca
403-932-7746